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How to Achieve Low ACOS with Negative Keywords? [The PPC Den Podcast]

How to Achieve Low ACOS with Negative Keywords? [The PPC Den Podcast]

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In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He’ll dive deep into the power of negative keyword management, something you won’t hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Rocky Mountains intro
  • 0:19 – What secrets do low ACoS accounts hold
  • 0:41 – How can negative keywords boost performance
  • 1:07 – What’s the difference between keywords and targets
  • 2:05 – How important is the negative keyword multiple
  • 3:15 – Can a 38x negative ratio be effective
  • 9:41 –  How do you find the best negative keywords

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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