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How to Use Broad Match and Modified Broad Match on Amazon? [The PPC Den Podcast]

How to Use Broad Match and Modified Broad Match on Amazon?

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Hey there, Badger Nation!

In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Intro
  • 0:48 – Explanation of broad and phrase match types
  • 1:48 – Example of how broad match can trigger unrelated search terms
  • 4:00 – Advice on sparing use of broad match in advertising strategies
  • 6:03 – Clarification on the use of modified broad in sponsored products
  • 9:32 – Real-world example demonstrating phrase match issues
  • 13:31 – Tips on using search term analysis tools
  • 16:00 – Importance of negative keyword management.

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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