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What is the role of data in Amazon campaign management? [The PPC Den Podcast]

What is the role of data in Amazon campaign management? [The PPC Den Podcast]

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In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – What is Mina’s morning routine?
  • 5:31 – How Amazon sellers interact with their data
  • 6:07- How do typical sellers behave with data
  • 8:05 – What is competitive positional awareness
  • 23:12 – How to build a comprehensive dashboard
  • 36:02 – How to scale and optimize PPC campaigns
  • 37:38 – How to identify wasted spend
  • 45:52 – What is the conclusion

Links & Resources

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This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Mina Elias
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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