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In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.
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Episode Highlights
- 00:00 – Conversion Rate Importance
- 03:09 – Small Brand Hurdles
- 05:01- Price Testing Effects
- 07:27 – Shopify vs. Amazon
- 10:00 – Competitive Analysis
- 13:16 – Leveraging Reviews
- 15:30 – Conversion Strategies
- 18:33 – Avoiding Price Wars
- 22:34 – PPC and Organic Growth
- 31:22 – Traffic and Final Tips
Links & Resources
- 🦡 GET AD BADGER ➡️
- How To Align Team Goals Using Amazon PPC Data Tools?
- What Should You Do First When Amazon PPC Sales Drop?
- How To Achieve Low ACOS With Negative Keywords?
- How Do Technical And Creative Strategies Work Together In Amazon PPC?
- How Can Product Images On Amazon Boost Conversion Rates?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Andy Craig
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
