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What strategies can help minimize wasted spend in Amazon PPC?  [The PPC Den Podcast]

What strategies can help minimize wasted spend in Amazon PPC?

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In this solo  episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That’s the focus of this episode. We’ll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 – Introduction 
  •  00:10 – Series Kickoff: Amazon PPC Wasted Spend 
  • 00:47 – Defining Wasted Spend 
  • 01:26 – Understanding Conversion Rate and Its Importance
  •  03:04 – Identifying and Analyzing Wasted Keywords
  •  06:30 – Analyzing Search Term Reports 
  • 09:24 – Strategies to Minimize Non-Converting Spend

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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