Amazon sellers, tired of finding a PPC tool that won’t eat your profits? We get it—finding the right software to boost sales and keep your ad budget in check is tough. That’s why we’ve rounded up the top 10 PPC tools for 2024.
Which one works best? Let’s find out today and finally put those wasted dollars to better use.
In this article, Ad Badger will talk about:
What is a PPC Tool?
A PPC tool is what you need to take the hassle out of managing pay-per-click campaigns. It’s designed to help you spend your ad dollars wisely, automate the boring stuff, and get those ads performing better without you having to babysit every bid.
For Amazon sellers, PPC tools do the heavy lifting that’s beyond Amazon’s built-in functions. Sure, Amazon’s ad platform can help you get started, but these tools go way beyond. They handle things like smart bid adjustments, keyword research, and competitor analysis—all while you kick back (well, kind of). They help you uncover insights you’d miss using only Amazon’s native tools and make managing campaigns way less of a headache.
Amazon’s built-in features are like the basic toolkit that comes with your car. You can tighten a bolt here and there, but when things get complicated, you’ll need more than a wrench. PPC tools give you advanced capabilities like detailed analytics, automation to cut down on repetitive tasks, and more in-depth competitor insights.
Could you do without them? Sure, if you’ve got plenty of time and patience. But let’s be honest—most of us would rather not waste hours tweaking ads when we could let a tool handle it more efficiently. PPC tools let you put your ad dollars to better use, and they make the whole process just a little less painful.
The Team That Knows Amazon PPC Like the Back of Their Paw (and Only Focuses on Doing It Right) 🦡
What Are You Missing If You’re Not Using an Amazon PPC Tool?
Using PPC tools takes a lot of stress out of managing ads and saves you from costly mistakes. Effective PPC tools automate complex tasks, like setting bids, which reduces human errors and frees up your time for more strategic work. Instead of spending hours tweaking your bids, you can let the tool do the job automatically—and who doesn’t want to save time?
One of the big benefits is how PPC tools help you optimize your campaigns to make more profit. With advanced analytics, you get insights into what’s actually working and where you’re just wasting cash.
Tools like Ad Badger not only give you the data you need but also help reduce your Advertising Cost of Sales (ACoS) while increasing sales—all with automated bidding and a smart strategy.
Plus, our 24/7 support is there to back you up anytime you hit a snag, because ad campaigns don’t take weekends off.
Budget management is another area where PPC tools shine. They let you track every dollar you spend and show you exactly how your ads are performing, so you can spot what’s working and what’s not. With customized dashboards and reports, it’s easy to make sure your budget is being put to good use.
Key Features to Look for in a PPC Tool
Picking the right PPC tool is like choosing the perfect partner—you want to make sure it’s got the right features so you’re not left regretting your choice.
Let us show you how Ad Badger can be your reliable, long-term partner. Just like a poem where every line fits perfectly, our Amazon PPC tool makes sure everything clicks—except you won’t need a sonnet to express your love for these results.
Here’s what makes a PPC tool stand out from the crowd and why these features are a must-have for any serious Amazon seller.
First up, keyword harvesting and management. This is all about finding the best keywords and constantly refining them to stay ahead of the competition. You need a tool that’s smart enough to track how your keywords are performing and can suggest new ones so you never miss an opportunity. A good PPC tool makes keyword optimization easy, so you’re always in the game.
Then there’s automation—arguably the most important feature. The right tool should be able to automatically adjust bids based on your target ACoS, and not just randomly. It’s got to be smart, using rules and criteria you set, like adjusting bids during peak hours when customers are shopping the most. This way, you’re not wasting time tweaking everything manually, and you get the most out of your ad budget without stressing over it.
And let’s not forget detailed analytics dashboards. A quality PPC tool gives you all the data you need to know what’s working and what’s not. It should give you clear, actionable insights so you can make informed decisions—because flying blind is a recipe for disaster.
Plus, having reports that show you the real profit impact of your ads? That’s pure gold. You want to know exactly where your money is going and how it’s bringing in sales.
Top 10 Best PPC Tool Options for 2024
Picking the right PPC tool can feel overwhelming with so many options out there. To help you make the right choice, we’ve put together a list of the top 10 PPC tools for 2024.
Each of these tools is packed with features to improve your Amazon PPC campaigns and help you get better results without the headache.
These tools cover everything from in-depth keyword research to smart bid management, making it easier for you to get the most out of your sponsored ads.
As of 2024, the PPC landscape is getting more competitive, with more sellers jumping into the mix and ad costs rising. Automation, detailed insights, and smarter budgeting have become crucial to staying profitable in this environment.
Can you manage without a PPC tool? Technically, yes, but it’s becoming more difficult. The numbers don’t lie—advertising on Amazon is growing fast, with ad spend increasing by over 20% year-over-year. Without a tool to manage your campaigns efficiently, you could be wasting money and missing out on key opportunities. In fact, businesses using PPC tools see an average of 30% improvement in ad performance and better control over their advertising costs. So, if you’re serious about growing your Amazon business, a good PPC tool is pretty much a necessity in 2024.
Software that give you the keys to unlocking more profitable Amazon campaigns, without any of the stress.
Helium 10
Helium 10 makes managing Amazon PPC easier with its advanced tools and a user-friendly interface. At the heart of it is Adtomic, a feature-packed tool that handles keyword research, bid management, and ad optimization—all in one place. Plus, it integrates seamlessly with other Helium 10 tools, which means you get more insights and power behind your ad campaigns.
Some standout features? Smart bid suggestions that help you hit your target ACoS, automated keyword adjustments, and a clear dashboard.
Price-wise, Helium 10 is $249 per month, plus an extra 2% for ad spend over $20,000. It’s a bit of an investment, but if you’re managing a lot of SKUs, they’ve got specialized packages to help you out.
Users seem pretty happy too, with a rating of 4.2/5. Most of the praise goes to their customer support, which is responsive and actually helpful—something that’s not as common as it should be in the PPC world.
Jungle Scout
Jungle Scout is a cost-effective option for managing Amazon PPC, especially if your main goal is to keep an eye on how your ads are doing. It’s great for monitoring ad performance and gives you clear insights into campaign effectiveness, helping you see where your money’s going and what’s actually working.
However, Jungle Scout isn’t about fancy extras—it doesn’t offer ad creation features like some other tools. So if you’re looking to build out complex ad campaigns, you might need a bit more.
But for tracking and analyzing your PPC campaigns without spending a fortune, it’s a solid choice. Simple, effective, and easy on the wallet—sometimes that’s exactly what you need.
SellerApp
SellerApp uses AI and machine learning to make managing Amazon PPC a lot smarter. Its AI helps analyze ad strategies, adjust bids, and pause underperforming ads automatically, so you don’t have to stress over every little change.
The rule-based PPC automation is a big plus—it lets you set specific criteria for how ads should be managed, meaning the tool handles the grunt work while you focus on strategy.
Pricing starts at $39 per month, which is pretty affordable, and they also offer a professional plan for $79 per month if you need more features.
It’s a good fit for medium to advanced users, especially if you’re trying to make the most of a tight budget.
Sellozo
Sellozo aims to make Amazon PPC advertising more manageable with AI-driven automated bidding, keyword discovery, and campaign optimization. It also offers features like dayparting, allowing you to schedule ads during peak sales hours—helping you spend your budget more effectively by targeting the best times of day for sales.
One of the big positives with Sellozo is its flat-fee pricing with no long-term contracts, which keeps costs predictable and fair compared to percentage-based fees that can add up quickly.
However, Sellozo is not without its downsides. Some users report that the tool’s AI suggestions aren’t always spot-on, meaning you might still need to spend time manually reviewing and adjusting certain bids or campaigns to get the best results.
Ad Badger 🦡
Ad Badger is crafted specifically for Amazon sellers who are determined to elevate their PPC campaigns. Our focus is on providing advanced automation and optimization tools tailored specifically for Amazon, meaning you get a solution that’s designed to work seamlessly with the Amazon ad ecosystem, rather than a one-size-fits-all tool.
One of the standout features is our Negative Keyword Targeting Nightly Hunt. This tool runs every night to identify and add negative keywords to your campaigns, reducing wasted ad spend and keeping your ACoS in control. It’s a feature that truly sets Ad Badger apart. We know that eliminating irrelevant clicks can have a huge impact, and this tool is built to do just that.
Negative Keyword Target Nightly Hunt
Our Bid Optimization feature is driven by rule-based automation, which adjusts bids based on your profitability goals. Unlike other tools that use cookie-cutter rules, Ad Badger lets you define your own conditions, so you have complete control over how bids are managed.
We also make Campaign Segmentation simple yet powerful. Ad Badger helps you organize campaigns to drive performance and make them easy to manage. Whether you’re using single keyword ad groups (SKAGs) or a more complex structure, our tool allows you to drill down into campaigns for targeted optimization.
Another key advantage is our 24/7 customer support. Our team is available anytime you need assistance, and they specialize in Amazon PPC, so you’re always getting expert help. PPC issues don’t follow a nine-to-five schedule, and we understand that—which is why our support is there whenever you need it.
Ad Badger also offers bulk action capabilities, which are ideal for managing large accounts. You can make edits across multiple campaigns, keywords, and bids all at once—saving you from the tedious task of making changes one by one. This ability to quickly execute changes at scale is essential for professional sellers with large portfolios.
Unlike other tools that provide basic, one-size-fits-all solutions, Ad Badger is focused on Amazon-specific PPC management that truly makes a difference. From automated negative keyword management and bid optimization to detailed campaign segmentation, our mission is to maximize your profit and free up your time so you can focus on what matters most—growing your business.
Perpetua
Perpetua is focused on managing Amazon PPC campaigns with features such as automated keyword harvesting, which continuously finds new keyword opportunities to improve ad performance. Its AI-based optimization handles bid adjustments and keyword placements to meet target advertising cost of sales (ACoS) goals without requiring constant manual input.
The tool also includes dayparting capabilities, allowing sellers to schedule ads during the most effective hours for increased conversion rates. With automated campaign creation and goal-based targeting, sellers can set specific objectives, like maximizing clicks or keeping ACoS low, and let the tool work toward those goals.
Users can benefit from the option to download all targets, which helps simplify the process of duplicate checks when conducting new research.
Perpetua’s recent merger with Sellics has brought in additional resources, including enhanced reporting features that provide deeper insights into campaign performance and profitability, making it useful for sellers wanting to understand the impact of their ad spend in more detail.
BidX
BidX is designed to automate key aspects of Amazon PPC management, including campaign creation, bid optimization, and targeting rules for ACoS at the SKU level.
BidX is particularly suitable for agencies, brands, and advanced users, especially in Europe, who require rule-based automation for managing large campaigns effectively.
However, it comes with a relatively high pricing structure, starting at $149 per month, which may be a consideration for smaller businesses looking for a cost-effective solution.
Quartile
Quartile is designed for small to medium-sized Amazon sellers, providing a user-friendly interface with features like automated bid adjustments, keyword management, and target-based campaign optimization. It uses AI-driven technology to adjust bids and identify effective keywords to improve campaign performance, focusing on increasing sales while managing ACoS.
With a review score of 4.3/5, Quartile is well-regarded for its ease of use and ability to handle the basics of PPC management effectively, making it a good option for sellers who are new to PPC or not ready to invest in more advanced, higher-priced tools.
It helps automate and simplify ad management without overwhelming users with too many complex features, offering a solid balance between performance and simplicity.
AiHello
AiHello offers a comprehensive advertising solution for Amazon sellers, featuring bid adjustments, campaign creation, and keyword research. Its AutoPilot feature automatically micro-manages bids in real-time to ensure optimal ad performance, reducing the need for manual intervention.
The platform is known for being user-friendly, requiring minimal configuration, which makes it ideal for sellers looking for an easy setup.
AiHello also as Ad Badger provides access to Amazon PPC experts for support, ensuring users receive professional guidance when needed. It holds an overall review score of 4.6/5, indicating a high level of satisfaction among its users.
Teikametrics
Teikametrics supports advertising campaigns on Amazon, Walmart, and also extends to platforms like Google and Bing, offering a versatile solution for multichannel sellers. It features automated campaign creation, keyword targeting, and bid management, making ad management more efficient.
A standout feature of Teikametrics is its transparency in optimizations—it provides insights into the reasons behind bid changes and other adjustments, helping users understand campaign performance and make informed decisions.
Teikametrics is designed to cater to both beginners and advanced marketers, offering an accessible and scalable solution that fits a wide range of advertising needs.
Trusted by 1.7 Million Keywords Daily for over 1,100 Amazon PPC Accounts
Integrating PPC Tools with Other Marketing Software
Integrating PPC tools with the rest of your marketing stack can make a world of difference. Take Ad Badger, for example—it integrates seamlessly with Amazon Seller Central, giving you a holistic view of your campaigns. Instead of hopping between different platforms, you get everything you need in one place, saving time and headaches.
If you’re already using other tools, make sure your PPC tool plays nice with them. Some, like Ad Badger, offer easy data synchronization and reporting features that align well with your other marketing efforts.
When your PPC tool works well with other software, it means less manual data entry, fewer errors, and more insightful decision-making. You can focus on what matters—like finding new opportunities and growing your business—without getting bogged down in the details.
Common Mistakes to Avoid When Using PPC Tools
One of the biggest mistakes sellers make when using PPC tools is not setting clear objectives for their campaigns. If you don’t know exactly what you’re aiming for, it’s almost impossible to measure success or make improvements. Make sure you set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for each campaign—whether that’s reducing ACoS, increasing conversion rates, or boosting visibility—so you know where you’re headed and can track your progress.
Another common misstep is neglecting regular monitoring and testing. PPC isn’t a “set it and forget it” game—ad performance needs ongoing optimization. If you’re not consistently checking your campaign data, you’re missing out on chances to improve performance, which can lead to wasted ad spend and poor results. Make it a habit to review campaigns regularly and make data-driven adjustments—tools like Ad Badger make this easy by providing the analytics you need right at your fingertips.
A mistake that can burn through your budget quickly is bidding on overly broad keywords. While broad keywords might bring in lots of traffic, they often don’t convert well, which means you end up spending money without seeing much return. Instead, focus on precise keyword targeting and leverage negative keywords to filter out irrelevant clicks.
Have you wasted thousands of dollars on keywords that don't convert?
Rocketbook Case Study: How Ad Badger Boosted Sales
You may have seen Rocketbook on Shark Tank or heard about their Kickstarter. Or maybe you’re just wondering what on earth microwaves have to do with notebooks—and how that relates to PPC. Well, Rocketbook gave us “notebooks from the future” with a cloud-storing, reusable design. The best part? You can wipe them clean in a microwave. It’s a brilliant blend of nostalgia and innovation, but despite their groundbreaking product, Rocketbook was struggling to navigate the tricky waters of Amazon PPC.
Enter the Ad Badger.
The Problem
Rocketbook relied too much on broad match campaigns, lacked a proper keyword discovery process, and had no individual keyword bid optimization—issues that led to wasted ad spend, poor CTR, and missed revenue opportunities.
How Ad Badger Solved It
The Ad Badger quickly identified wasted ad spend by reviewing Rocketbook’s search term reports, adding negative keywords to cut irrelevant clicks. This reduced costs and improved CTR by 21%, boosting ad rank and visibility.
We separated high-revenue keywords to target them with aggressive bidding while maintaining their ACoS target, ensuring they weren’t held back by low performers. Using our RPSB method, we promoted profitable keywords to exact match campaigns for further optimization.
Lastly, Ad Badger applied individual bid optimization to ensure each keyword performed to its potential, maximizing revenue while maintaining a scalable ACoS.
The Result
With Ad Badger’s expertise, Rocketbook saw 448% revenue growth during the holidays and a lasting 50% increase afterward.
Summary
In conclusion, picking the right PPC tool is key to getting the most out of your Amazon ads and boosting results. The top 10 PPC tools for 2024 offer something for everyone—whether you need advanced automation, detailed analytics, or a budget-friendly option. Tools like Helium 10, Jungle Scout, SellerApp, Sellozo, Quartile, BidX, Perpetua, AiHello, Teikametrics, and of course, Ad Badger all bring something unique to the table.
But if you want a tool built specifically for Amazon sellers—one that gets into the nitty-gritty with smart automation, negative keyword optimization, and personalized bid management—Ad Badger is the one to beat.
We make Amazon PPC less about headaches and more about results. Plus, with our 24/7 support, you’ve got a partner in your corner every step of the way.
So if you’re ready to take your campaigns to the next level, you know who to call.
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