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RPSB (Research peel stick and block) 2025 Update [The PPC Den Podcast]

RPSB (Research peel stick and block) 2025 Update

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In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices. 

We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like “vegetables” 🥕 than “chocolate.”🍫 We analyze the impact of rising CPCs on keyword research, debate whether blocking keywords in source campaigns is still a good practice, and explore the concept of search term graduation, which has gradually replaced the traditional RPSB approach. 

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 – Meet Clément Hynaux from Ad Badger
  • 02:00 – Throwback to the 2018 RPSB method
  • 06:00 – CPCs are wild now – what changed?
  • 10:00 – Are auto campaigns still useful?
  • 14:00 – Proactive negatives = saving $$$
  • 18:00 – Search term graduation > RPSB?
  • 25:00 – Blocking keywords: yes or no?
  • 28:00 – Final thoughts & PPC wisdom

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Clément Hynaux
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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