What You Need to Know About Amazon’s Top Conversion Paths Report [The PPC Den Podcast]

What You Need to Know About Amazon's Top Conversion Paths Report

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Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report. 

This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase. 

Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution, and reshape how advertisers allocate their budgets.

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 – Intro
  • 02:37 – Conversion paths overview
  • 05:31 – Customer journey
  • 08:36 – Last-click issues
  • 11:31 – Multi-touch attribution
  • 14:10 – Future attribution models
  • 28:10 – Brand comparison
  • 32:16 – New-to-brand sales
  • 36:40 – Data discrepancies
  • 39:56 – 40:11 – Outro

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