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7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)
Welcome to 2020! On today’s episode, Mike and Stephen break down 7 bad PPC habits that’ll hold your account back during the new year. To give it a fun twist, we’ve paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den!
Episode Highlights
- 4:13 Sloth — Being lazy with bid optimizations
- 8:31 Lust — Fantasizing about quick success
- 13:03 Gluttony — Casting your net too wide
- 15:44 Greed —Being too aggressive with unclear goals
- 18:30 Avoiding selfish community building
- 22:45 Wrath — Hate-watching competitors
- 24:28 Envy — Overspending to get what someone else has
- 26:30 Pride — Thinking you know everything
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Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
- How Do I Create Data-Driven Product Pages on Amazon?
- Amazon’s Marketing Stream Explained: A Technical Breakdown
- What We Wish You Knew About Amazon PPC in 2022
- Amazon Key Metrics: What Do I Track & How Do I Influence It?
- Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
- What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?
- What Ad Metrics Should I Track Weekly for Amazon?
- 10 Steps to Maximize Amazon FBA Inventory Limits
- How You Answer This Question Determines Your Amazon PPC Skill
- How to Send Google Ads Traffic to Your Amazon Listing (Classic)
- How Ad Badger Reduced ACOS from 45% to 35% in Two Weeks
- How Do I Make Excellent Amazon Sponsored Display Videos on a Budget?
- Why No One Watched Your Amazon Sponsored Brand Videos & How to Fix It
- How Do I Perfect My Amazon Inventory Management?
- How do I Use Amazon Ad’s Console Export Feature?
- How do I get started with Amazon DSP?
- Why Amazon’s Search Query Performance Dashboard is Awesome
- Common Mistakes with Amazon Product Listings and How to Avoid Them
- Which Non-PPC Skills Make You Better at PPC?
- New Keyword Research Approach: Gain New Clients for Amazon PPC
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
- How Do I Increase My Amazon Market Share?
- How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
- Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
- Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
- Maximizing Your Search Term Use on Amazon Advertising
- How to Forecast Your Amazon PPC Approach
- Brand Metrics: How do you Make the Most of It on Amazon Advertising
- How to do Keyword Research for Amazon PPC: Back to Basics
- How to be Good at PPC: 3 Questions
- Ad Badger’s 2022 Amazon PPC Wishlist: 22 Tools and Features
- 3 Filters to Use Weekly in Your Search Term Report on Amazon
- How Should Amazon Professionals Optimize Tax Planning?
- What Are the Biggest Trends in Amazon PPC Q4 of 2021?
- The Complete Amazon Campaign Types Reference Guide
- Thank You for an Incredible Year!
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- Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?
- How do I Fix my Decreasing Conversion Rate on Amazon Advertising?
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- Should You Trust Amazon Advertising’s New Opportunity Tabs?
- How to Tell A Story with Amazon PPC Data to Boost Client Satisfaction
- Why Community Matters for Amazon Advertising
- How to Send Google Ads Traffic to Your Amazon Listing
- Who to Hire for Your Amazon Growth Team
- How to Optimize for Total ACOS Goals in Amazon Advertising
- A Case for Segmenting Branded Keywords in Amazon PPC
- Ask Any PPC Question with Steven Pope of My Amazon Guy
- 5 Important Factors That Influence Amazon Ranking
- Now Hiring Amazon PPC Digital Marketer– Work at Ad Badger
- What to do When Diagnosing ACOS Increase
- What to do About Low Click – Low Sale Keywords
- How to Use Amazon’s New Budget Tab and Report
- What to do About Rising CPCs (PPC Boosters Series)
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- When to Pause an Amazon Advertising Campaign
- Your Guide to Amazon Prime Day 2021
- The Dreaded Amazon Keyword Constriction
- Search Term Impression Share Reports in Amazon PPC
- How to Scale Your Amazon PPC Account
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- Amazon’s New Sponsored Display Audiences
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- The Amazon PPC Checklist
- 10 Tips to Become a Great Amazon PPC Manager
- Getting the Most Out of Amazon PPC Management
- The ACOS Power Ratio for Amazon PPC
- Balancing Amazon PPC Optimization and Expansion
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- Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone
- Ad Badger’s Amazon SEO Guide Part 2: The Midgame
- Ad Badger’s Amazon SEO Guide Part 1: Getting Started
- A Look at Amazon’s New Sponsored Display Reports
- What Are Dayparting and Weekparting in Amazon PPC?
- Our Amazon PPC Wish List
- An End of Year Message from The PPC Den
- Thinking Strategically About Amazon Advertising
- How Keyword Dumping Ruins Your PPC Campaigns
- How to Become an Amazon Sponsored Display Master
- How and Why to Use Negatives in Amazon PPC
- Ramping Up For Cyber Monday & Black Friday with Data-Driven PPC Strategies
- Amazon’s New Sponsored Brands Reports
- Using Reverse ASIN on Your Own Product for New PPC Keywords
- Getting High Quality Product Reviews on Amazon
- The Podcast Turns 100
- How to Quickly Lower ACOS Using Bulk Operations
- How to Optimize Hundreds of Auto Campaigns at Once
- Prime Day Preparation: Capitalizing on the Most Important Days of the Year
- Keep Your Amazon Team on the Cutting Edge
- What do I do When a Keyword Doesn’t Convert?
- Hiring PPC Marketer (September 2020)
- How One Keyword Can Apply to Multiple Products
- Amazon Product Listing Optimization
- Common Questions About Amazon PPC Software
- Why Ad Badger? (What Our Customers Had to Say)
- Ad Badger Version 2 Launch: New Features
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- Rebuilding Ad Badger from the Ground Up
- 7 Habits of Highly Effective Amazon PPC-ers
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- Much Ado About Budgets
- How to Get Over 100% Conversion Rates with Sponsored Display Ads
- New Launch Strategy for New Products: Skip the Auto?
- Amazon PPC Data Trends to Shape Your 2020 Strategy
- How Does Amazon PPC Work With Misspellings?
- Following Amazon’s Suggestions? The Mysterious Suggested Bid
- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)
- When You Should DIY Your PPC (And When You Shouldn’t)
- An Introduction to Targeting Options on the Amazon DSP
- Optimizing on a Hunch
- 5 Things You Don’t Know About Product Targeting
- Amazon PPC Stats During Covid-19 – April 2020
- Sponsored Brands Update: Now You Can Edit Creatives
- Amazon PPC Stats During Covid-19 – March 2020
- Seller Central Campaign Manager Is Moving to Amazon Ad Console in 2020
- Taking your Amazon Products & Campaigns Global: A Primer
- Best Practices for Selling on Amazon During Covid-19
- Principles and Mindset for Amazon Marketers During Coronavirus
- Coronavirus and Your Amazon PPC Campaigns
- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 2)
- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 1)
- Grow Your Amazon Campaigns With Demographics Data
- What Consumer Behavior Says About You: Amazon Brand Analytics
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- Long Tail Search Terms: The Amazon PPC Silent Killer
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- Live Amazon PPC Campaign Audit
- Amazon PPC Keyword Research in 2020: RPSB Revisited
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- Clickfraud, Who to Hire, and More Common Amazon PPC Questions
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- Improving Your Account with Amazon Reports
- The Complete Guide to Self-Auditing Your Campaigns
- A Round-Table Discussion About Placement Settings
- My 5 Predictions for the Future of Amazon PPC
- The Importance of Indexation for Amazon PPC
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- An Introduction To Bulk File Operations
- The Latest Sponsored Brand Ad Updates
- Defining Your PPC Goals & Setting ACOS Targets
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- Our Gripes About Amazon Sponsored Brand Ads
- Amazon Advertising Launch Strategy for New Products
- The Ultimate Amazon PPC Roadmap
- How to Scale Using PPC – A Case Study
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- What We Love About Amazon PPC
- First Look on New Bid Options in Amazon
- Dissenting Thoughts on PPC Budgets
- The Strangest, Most Popular PPC Strategy: The Keyword Dump
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- Hitchhiker’s Guide to Sponsored Products (Part 2)
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- Amazon PPC Advertising Stats
- The Advanced Basics of Amazon PPC
- Amazon’s New Product Targeting Features
- The Bid+ Conundrum
- Why We’re Living In The Golden Age of Amazon PPC
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