Michael Erickson Facchin, Author at Ad Badger

5 Predictions for the Future of Amazon Advertising

April 20, 2023June 14, 2019 by Michael Erickson Facchin

I started optimizing Amazon PPC Campaigns almost 10 years ago. Here’s how Amazon Advertising really got started. Some History on …

August 16, 2023October 5, 2018 by Michael Erickson Facchin

New Ad Badger YouTube series alert! We wanted to show Amazon sellers just how we reduce ACoS, increase conversions, and …

May 8, 2024September 19, 2018 by Michael Erickson Facchin

Ad Badger’s powerful Bid Optimizer manages Amazon keyword bidding by: Using an individual strategy, not a portfolio strategy to bid …

March 27, 2020June 29, 2018 by Michael Erickson Facchin

With Amazon Prime Day 2018 creeping up, here are the Amazon PPC tips and strategies you need to know in …

November 30, 2023June 20, 2018 by Michael Erickson Facchin

Last Friday, I had the pleasure of joining Seller’s Choice for a Facebook Live interview about Amazon Prime …

November 30, 2023May 4, 2018 by Michael Erickson Facchin

I’ve been forum foraging for the past two months to talk to Amazon sellers and get a good grasp on …

December 4, 2023January 3, 2018 by Michael Erickson Facchin

Michael here. The Badger is sitting this one out as I wanted to personally list our 2018 New Year’s Resolutions. …