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ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR [The PPC Den Podcast]

ACOS Weather Report for September 2024: Metrics Cooling Off - ACOS, CPC, RPC, CVR

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In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month. 

 

We’ll see you in The PPC Den!

Episode Highlights

  • 00:30 – September’s PPC weather: cold, dreary, and probably wet socks
  • 00:47 – Key metrics: ACOS, CPC, RPC, and CVR—our survival gear
  • 01:39 – ACOS starts off nice, then takes a chilly climb to 32%
  • 2:01- Revenue per click slips to the usual $2.94—someone grab a blanket!
  • 2:27 – CPC stable, but conversion rate catches a cold, down to 9.6%
  • 3:29-  Amazon’s Product Opportunity Explorer confirms a conversion rate drop
  • 3:44- Did you stay warm or catch the same chill?

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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