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2025 Amazon Marketing Resolutions and Intentions [The PPC Den Podcast]

2025 Amazon Marketing Resolutions and Intentions

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In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.

You’ll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.

This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Beginning: New Year’s plans
  • 5:23 – AMC importance
  • 8:00 – Connecting ads
  • 11:01 – SQPR insights
  • 14:12 – Ad tracking sheet
  • 18:23 – AI for ads
  • 25:06 – Human-made content
  • 27:29 – AI search focus
  • 30:04 – Ad automation
  • 36:18 – ADSP updates
  • 39:29 – TikTok Shops goal

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Brent Zahradnik
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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