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5 Important Factors That Influence Amazon Ranking (Classic) [The PPC Den Podcast]

5 Important Factors That Influence Amazon Ranking (Classic)

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If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. 

Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. 

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Intro 
  • 6:00 – Improve Amazon ranking whether  A9 or A10 algorithm
  • 7:20 – Speed round overview
  • 9:05 – Seller Authority 
  • 12:07 – Impressions & Click Through Rate
  • 15:35 – Conversion Rate
  • 19:00 – Existing Sales on Amazon
  • 20:58 – Off site sales
  • 23:30 – PPC Sales 
  • 26:52 – Outro

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Ryan Hofacre
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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