SUBSCRIBE
3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 What to expect in this episode
- 3:25 Product Launching Rundown
- 7:35 The Importance of Research
- 13:30 Setting Up Your Campaign
- 23:00 Moving Into Launch Phase
- 27:30 Optimizing As Solutions
- 30:00 Expanding Your Targeting
- 35:10 Long-Term Thinking
Links & Resources
- How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
- New Keyword Research Approach: Gain New Clients For Amazon PPC
- A Case For Segmenting Branded Keywords In Amazon PPC
- The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
- The Complete Amazon Campaign Types Reference Guide
- Should You Segment Automatic Sponsored Product Campaigns?
- Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It?
- 🦡 Like the podcast? Leave us a video review!
- Join our next Amazon PPC webinar 💻 📢
- 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
Subscribe to our Newsletter
If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator: Catherine Cardenas
- Video and Audio Editor: Pedro Moreno
- Graphic Designer: Vanessa Nieto
Other articles you might like
Amazon PPC in 2024: The Year in Review for Advertisers
December 17, 2024
How to Use Amazon Coupons to Promote Your Products
December 12, 2024
What Are Digital Products on Amazon and Why Sell Them?
December 10, 2024