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In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying.
Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box.
If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference.
Episode Highlights
- 0:00 – Intro
- 0:45 – Amazon’s New Profit Killer: Placement Fees
- 1:16 – How These Fees Are Draining Seller Profits
- 5:57 – Pay or Split: The Costly Choice for Sellers
- 9:21 – Breaking Down Amazon’s Fee Structure
- 13:15 – The AWD Loophole: Amazon’s Secret Workaround
- 16:40 – Hack Your Logistics Costs Now
- 21:11 – The Future of Amazon Agencies: Get Ready
Links & Resources
- 🦡 GET AD BADGER ➡️
- Where to find Blair Forrest, AMZ Prep
- Why the ‘Perfect’ Amazon PPC Account Is a Myth?
- The Simplified Q4 Bids & Budget System for Amazon Sellers
- What is Amazon IPI Score?
- 10 Steps to Maximize Amazon FBA Inventory Limits
- How Do I Perfect My Amazon Inventory Management?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Blair Forrest
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno