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An Important Update To Sponsored Product Placement Bid Modifiers  [The PPC Den Podcast]

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A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 2:42 What Are Placement Percentages?
  • 4:22 The New Update
  • 7:14 How Can I Use This To Improve Performance?
  • 15:30 Algorithmic Considerations
  • 21:25 Segmenting Campaigns Based on Placements
  • 22:45 Final Thoughts On The Update

Links & Resources

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator: Catherine Cardenas
  • Video and Audio Editor: Pedro Moreno
  • Graphic Designer: Vanessa Nieto
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