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New Product Targeting Options for Sponsored Brand Ads
Today we’re talking about a new feature of Sponsored Brand ads that we’ve been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products.
Episode Highlights
- 0:37 How product targeting works
- 1:44 When to use product targeting
Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
- How Do I Create Data-Driven Product Pages on Amazon?
- Amazon’s Marketing Stream Explained: A Technical Breakdown
- What We Wish You Knew About Amazon PPC in 2022
- Amazon Key Metrics: What Do I Track & How Do I Influence It?
- Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
- What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?
- What Ad Metrics Should I Track Weekly for Amazon?
- 10 Steps to Maximize Amazon FBA Inventory Limits
- How You Answer This Question Determines Your Amazon PPC Skill
- How to Send Google Ads Traffic to Your Amazon Listing (Classic)
- How Ad Badger Reduced ACOS from 45% to 35% in Two Weeks
- How Do I Make Excellent Amazon Sponsored Display Videos on a Budget?
- Why No One Watched Your Amazon Sponsored Brand Videos & How to Fix It
- How Do I Perfect My Amazon Inventory Management?
- How do I Use Amazon Ad’s Console Export Feature?
- How do I get started with Amazon DSP?
- Why Amazon’s Search Query Performance Dashboard is Awesome
- Common Mistakes with Amazon Product Listings and How to Avoid Them
- Which Non-PPC Skills Make You Better at PPC?
- New Keyword Research Approach: Gain New Clients for Amazon PPC
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
- How Do I Increase My Amazon Market Share?
- How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
- Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
- Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
- Maximizing Your Search Term Use on Amazon Advertising
- How to Forecast Your Amazon PPC Approach
- Brand Metrics: How do you Make the Most of It on Amazon Advertising
- How to do Keyword Research for Amazon PPC: Back to Basics
- How to be Good at PPC: 3 Questions
- Ad Badger’s 2022 Amazon PPC Wishlist: 22 Tools and Features
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- How Should Amazon Professionals Optimize Tax Planning?
- What Are the Biggest Trends in Amazon PPC Q4 of 2021?
- The Complete Amazon Campaign Types Reference Guide
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- What to do When Diagnosing ACOS Increase
- What to do About Low Click – Low Sale Keywords
- How to Use Amazon’s New Budget Tab and Report
- What to do About Rising CPCs (PPC Boosters Series)
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- When to Pause an Amazon Advertising Campaign
- Your Guide to Amazon Prime Day 2021
- The Dreaded Amazon Keyword Constriction
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- The Amazon PPC Checklist
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- Ad Badger’s Amazon SEO Guide Part 1: Getting Started
- A Look at Amazon’s New Sponsored Display Reports
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- Our Amazon PPC Wish List
- An End of Year Message from The PPC Den
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- Amazon’s New Sponsored Brands Reports
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- The Podcast Turns 100
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- Hiring PPC Marketer (September 2020)
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- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
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- 5 Things You Don’t Know About Product Targeting
- Amazon PPC Stats During Covid-19 – April 2020
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- Amazon PPC Stats During Covid-19 – March 2020
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- Taking your Amazon Products & Campaigns Global: A Primer
- Best Practices for Selling on Amazon During Covid-19
- Principles and Mindset for Amazon Marketers During Coronavirus
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- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 2)
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- A Round-Table Discussion About Placement Settings
- My 5 Predictions for the Future of Amazon PPC
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- The Latest Sponsored Brand Ad Updates
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