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Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast]

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This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance.

A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently.

Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result! 

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 New setup on The PPC Den Podcast
  • 02:35 Intro
  • 03:47 What are the issues of this campaign?
  • 15:03 What is the game plan?
  • 16:13 Strategy #1: Search Term Graduation
  • 19:47 Strategy #2: Put broad and phrase in their campaigns
  • 20:50 Strategy #3: Insert the hero black variation into all of them
  • 23:54 Are we going to beat the campaign’s actual numbers?
  • 25:26 Outro

If you like what you hear, leave us a video review! We might share it on the show. 

Links & Resources

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno
  • Graphic Designer: Karolina Facchin
  • Podcast Coordinator: Myreen Garcia Sejalbo
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