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It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 What to expect in this episode
- 2:50 Noemi’s Journey
- 5:00 The Importance Of A Strong Foundation
- 9:30 Using Search Term Report in 2023
- 13:15 Defining Root Keywords
- 18:04 How People Manage Match Types
- 25:12 Using Search Term Report Data
- 32:42 How Often Should You Check In?
- 35:32 How Long Might It Take To See Results?
- 39:00 Where to find Noemi
Links & Resources
- Where you can find Noemi, Scale Wave
- The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
- The Best Amazon PPC Keyword Research Method
- How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
- How Do I Implement N-Gram Analysis On Amazon PPC?
- The Complete Amazon Campaign Types Reference Guide
- New Keyword Research Approach: Gain New Clients For Amazon PPC
- Is Exact Match Always Best?
- 🦡 Like the podcast? Leave us a video review!
- Join our next Amazon PPC webinar 💻 📢
- 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator: Catherine Cardenas
- Video and Audio Editor: Pedro Moreno
- Graphic Designer: Vanessa Nieto
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