How Can Product Images on Amazon Boost Conversion Rates? [The PPC Den Podcast]

How Can Product Images on Amazon Boost Conversion Rates? [The PPC Den Podcast]

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In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography.

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Episode Highlights

  • 0:00 – Introduction 
  • 1:20 – Reviewing Cricut Maker images
  • 3:00 – Importance of brand images
  • 5:10 – Optimizing listings for user experience
  • 7:30 – Conversion rates and competition
  • 10:00 – Comparing traditional and modern products
  • 14:00 – Effective image strategies
  • 19:00 – Highlighting products through design
  • 24:00 – Creating compelling image stacks
  • 30:00 – Learning from competitor examples

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Emma Schermer Tamir
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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