How Do Technical and Creative Strategies Work Together in Amazon PPC? [The PPC Den Podcast]

June 28, 2024
By The Badger

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies.

We’ll see you in The PPC Den!

Episode Highlights

0:00 – Meet our guest: Laura Meyer from Envision Horizons
0:50 – How to balance technical and creative strategies in Amazon PPC
2:05 – Overcoming the challenges of combining tech and creativity
3:35 – Inside look: Running a full-service Amazon agency
4:45 – What are “centers of excellence” in Amazon marketing?
6:11 – How to avoid siloed departments and boost teamwork
8:51 – The power of pod structure for effective collaboration
10:29 – Training tips for performance marketers
12:02 – Key roles you need in your Amazon marketing team
14:41 – Why brand awareness is crucial for PPC success
18:10 – Boosting growth with DSP and AMC
21:16 – The role of affiliate marketing and creator connections
24:45 – How to test creative elements using PickFu
27:00 – Measuring ROI: Balancing creative and technical efforts
29:32 – Why a good account manager is essential
32:14 – Using first-party data to enhance Amazon campaigns
35:29 – Future trends in Amazon advertising you need to know
37:46 – Final thoughts and top advice for Amazon sellers

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.

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If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Laura Meyer
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno