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How N-gram analysis found a keyword with 200 clicks and 1 order [The PPC Den Podcast]

How N-gram analysis found a keyword with 200 clicks and 1 order [The PPC Den Podcast]

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Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively.

Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth.

This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance.

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 – Intro
  • 01:48 – 04:59 – What is Ngram analysis
  • 04:59 – 07:57 – The problem with low-click search terms
  •  07:57 – 11:18 – How Ngram groups data
  • 11:18 – 19:10 – Cutting wasted ad spend
  • 19:10 – 26:53 – Finding 200 clicks, 1 order keyword
  •  26:53 – 31:32 – Fixing bad keywords
  • 31:32 – 37:52 – Finding profitable keywords

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Michael Tejeda
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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