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How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) [The PPC Den Podcast]

How Product Targeting In Manual Campaigns On Amazon Actually Works

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Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.

This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded product targeting and the latest bulk files update.

We’ll see you in the Badger Den!

Episode Highlights

  • 0:00 Nancy shares what to expect in this episode
  • 2:20 How you THINK product targeting works
  • 4:50 1st Thing You Didn’t Know: What product targeting actually is
  • 11:44 2nd Thing You Didn’t Know: Only at ad-group level
  • 15:48 3d Thing You Didn’t Know: Auto-campaigns are weird
  • 19:54 4th Thing You Didn’t Know: Sponsored Display & product targeting
  • 22:38 5th Thing You Didn’t Know: Formatting ASINs in bulk operations
  • 26:32 Quick episode recap & summary
  • 28:05 Deep cut, having fun, & hanging out

Links & Resources

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno
  • Graphic Designer: Vanessa Nieto
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