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In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who’s cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy’s success—approaches that could be the key to either soaring sales or getting left behind.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Introduction
- 02:30 – Survival in the Amazon Business
- 03:50 – Kickstarter Experience as a Brand Building Bootcamp
- 06:00 – Combining Creative Branding with Technical Marketing
- 09:00 – The Role of Search Terms and Their Optimization
- 27:00 – Importance of Spreadsheet Skills
- 35:00 – Prioritizing Search Terms
- 46:00 – Episode Conclusion
Links & Resources
- 🦡 GET AD BADGER ➡️
- What is the SKU Economics Report and How It Boosts Amazon Ads?
- What is the role of data in Amazon campaign management?
- What strategies can help minimize wasted spend in Amazon PPC?
- How Do Technical And Creative Strategies Work Together In Amazon PPC?
- Can Amazon PPC Success Be Predicted?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
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- Review all our show notes
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Jeremy Suelflow
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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