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How Search Term Algorithms Boost Amazon PPC?  [The PPC Den Podcast]

How Search Term Algorithms Boost Amazon PPC? [The PPC Den Podcast]

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In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who’s cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy’s success—approaches that could be the key to either soaring sales or getting left behind.

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 – Introduction
  • 02:30 – Survival in the Amazon Business
  • 03:50 – Kickstarter Experience as a Brand Building Bootcamp
  • 06:00 – Combining Creative Branding with Technical Marketing
  • 09:00 – The Role of Search Terms and Their Optimization
  • 27:00 – Importance of Spreadsheet Skills
  • 35:00 – Prioritizing Search Terms
  • 46:00 – Episode Conclusion

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Jeremy Suelflow
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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