![How to align team goals using Amazon PPC data tools? [The PPC Den Podcast]](https://adbadger.wpenginepowered.com/wp-content/uploads/2024/07/ep-Wordpress-Cover-1-1-1915x1080.png)
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In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – Introduction
- 1:00 – Small talk: gifts in Japan and China
- 4:22 – Assembling a killer PPC team
- 9:02 – Navigating conflicting objectives in PPC
- 11:35 – Steps to get your team aligned
- 14:00 – Mastering brand analytics and search query performance
- 18:00 – real-world success stories
- 24:00 – Future trends in PPC game
- 34:00 – Role of technology in scaling efforts
- 36:00 – Documenting processes for team efficiency
- 40:00 – Strategies for team collaboration
- 42:00 – Benefits of SOP documentation
- 50:00 – Closing thoughts
Links & Resources
- 🦡 GET AD BADGER ➡️
- What Should You Do First When Amazon PPC Sales Drop?
- How To Achieve Low ACOS With Negative Keywords?
- How Do Technical And Creative Strategies Work Together In Amazon PPC?
- How Can Product Images On Amazon Boost Conversion Rates?
- What Makes An Amazon PPC Manager Successful?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Mike Frekey
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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