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How Can I Improve My Conversion Rate For My Amazon PPC Campaign? [The PPC Den Podcast]

How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

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Ready to crack the code on Amazon’s conversion rates? Join Michael and Perch’s Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro
  • 3:24 Small talk
  • 5:28 Hot Amazon topic
  • 7:25 Search Query Performance Report
  • 9:30 What data insights does the report offer?
  • 11:47 Advertising Performance vs. Search Query Performance
  • 13:15 Strategy for product launches
  • 15:25 Keyword strategy
  • 20:32 Launching a special tea-coffee cup
  • 22:53 Process
  • 24:54 Analyzing ‘badger blanket’ conversion rate
  • 31:56 Trend analysis strategy
  • 32:45 Last tip

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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