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Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.
Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money.
They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there’s an entire eBay market for failed startup swag? Because I didn’t, and now I can’t stop thinking about it.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Why Kirkland hoodies are a thing
- 01:24 – Would you rather have lunch with Joe Camel or the Marlboro Man?
- 03:07 – The biggest challenge for Amazon sellers in 2025
- 05:20 – Why ACOS and ROAS don’t tell the full story anymore
- 07:58 – The hidden pressure on margins
- 12:06 – The problem with tracking profitability per product
- 18:17 – Why some products look unprofitable but actually drive huge sales
- 23:19 – The biggest mistake people make when analyzing ad spend
- 28:38 – Balancing high ACOS vs. low ACOS campaigns
- 35:31 – The one report every Amazon seller should check weekly
- 40:09 – How to spot anomalies in your Amazon data
- 45:48 – The unexpected backstory behind Abe’s office décor
Links & Resources
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- Where to find Abe, Abe Chomali
- XP Strategy
- Amazon Advertising Stats for 2025
- RPSB (Research peel stick and block) 2025 Update
- 2025 Amazon Marketing Resolutions and Intentions
- 3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Abe Chomali
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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