Using Product Opportunity Explorer to iterate and expand your product line [The PPC Den Podcast]

Hello Badger Nation,

In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).

The big insight?  You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.

📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move. 

And don’t forget to share your findings in the comments—we’d love to hear what you discover!

We’ll see you in The PPC Den!