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How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS [The PPC Den Podcast]

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS [The PPC Den Podcast]

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Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).

Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 –  Intro 
  • 0:57 – Why bid boundaries matter
  • 7:04 – When to use minimum bids
  • 9:02 – When to use maximum bids
  • 10:06 – Advanced min-max strategies
  • 12:01 – Using bid history to optimize

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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