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Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns [The PPC Den Podcast]

Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns [The PPC Den Podcast]

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In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Introduction 
  • 1:05 – What Defines Wasted Spend: Clicks with No Orders
  • 2:10 – Steps to Download Sponsored Products, Brands, and Display Reports
  • 4:01 – Weekly Analysis Timing
  • 6:52 – Filtering Search Terms with Zero Sales
  • 8:38 – Calculating Total Non-Converting Spend from Reports
  • 12:28 – Common Misconceptions About Wasted Spend
  • 12:54 – Practical Steps to Reduce Non-Converting Spend
  • 14:51 – Using ACoS Power Ratio to Measure Efficiency
  • 15:41 – Actionable Tips: Set Up Your Wasted Spend Tracker
  • 15:55 – Homework: Track and Analyze Your Non-Converting Spend

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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