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It’s common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we’re getting to the bottom of this.
Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.
We’ll see you in The Badger Den!
Episode Highlights
- 1:05 Intro
- 4:55 The Exact Match Conspiracy Theory
- 6:17 Elizabeth’s Broad Match Story
- 14:25 Does Amazon Favor Broad Match?
- 15:44 What to do When Exact Match Doesn’t Land
- 24:45 Bid Optimization
- 30:06 The Art of PPC
- 31:42 Using Negatives
- 33:15 Explaining to Clients
- 40:23 Closing Thoughts
Links & Resources
- Junglr
- Try Ad Badger Version 2
- Our free Facebook group
- Amazon’s blog, Day One
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
- How Do I Create Data-Driven Product Pages on Amazon?
- Amazon’s Marketing Stream Explained: A Technical Breakdown
- What We Wish You Knew About Amazon PPC in 2022
- Amazon Key Metrics: What Do I Track & How Do I Influence It?
- Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
- What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?
- What Ad Metrics Should I Track Weekly for Amazon?
- 10 Steps to Maximize Amazon FBA Inventory Limits
- How You Answer This Question Determines Your Amazon PPC Skill
- How to Send Google Ads Traffic to Your Amazon Listing (Classic)
- How Ad Badger Reduced ACOS from 45% to 35% in Two Weeks
- How Do I Make Excellent Amazon Sponsored Display Videos on a Budget?
- Why No One Watched Your Amazon Sponsored Brand Videos & How to Fix It
- How Do I Perfect My Amazon Inventory Management?
- How do I Use Amazon Ad’s Console Export Feature?
- How do I get started with Amazon DSP?
- Why Amazon’s Search Query Performance Dashboard is Awesome
- Common Mistakes with Amazon Product Listings and How to Avoid Them
- Which Non-PPC Skills Make You Better at PPC?
- New Keyword Research Approach: Gain New Clients for Amazon PPC
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
- How Do I Increase My Amazon Market Share?
- How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
- Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
- Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
- Maximizing Your Search Term Use on Amazon Advertising
- How to Forecast Your Amazon PPC Approach
- Brand Metrics: How do you Make the Most of It on Amazon Advertising
- How to do Keyword Research for Amazon PPC: Back to Basics
- How to be Good at PPC: 3 Questions
- Ad Badger’s 2022 Amazon PPC Wishlist: 22 Tools and Features
- 3 Filters to Use Weekly in Your Search Term Report on Amazon
- How Should Amazon Professionals Optimize Tax Planning?
- What Are the Biggest Trends in Amazon PPC Q4 of 2021?
- The Complete Amazon Campaign Types Reference Guide
- Thank You for an Incredible Year!
- Should You Use Amazon Ad’s New Budget Rules?
- Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?
- How do I Fix my Decreasing Conversion Rate on Amazon Advertising?
- Find Your Bid Style: Which of These 7 Amazon Personalities Are You?
- Should You Trust Amazon Advertising’s New Opportunity Tabs?
- How to Tell A Story with Amazon PPC Data to Boost Client Satisfaction
- Why Community Matters for Amazon Advertising
- How to Send Google Ads Traffic to Your Amazon Listing
- Who to Hire for Your Amazon Growth Team
- How to Optimize for Total ACOS Goals in Amazon Advertising
- A Case for Segmenting Branded Keywords in Amazon PPC
- Ask Any PPC Question with Steven Pope of My Amazon Guy
- 5 Important Factors That Influence Amazon Ranking
- Now Hiring Amazon PPC Digital Marketer– Work at Ad Badger
- What to do When Diagnosing ACOS Increase
- What to do About Low Click – Low Sale Keywords
- How to Use Amazon’s New Budget Tab and Report
- What to do About Rising CPCs (PPC Boosters Series)
- Should You Segment Automatic Sponsored Product Campaigns?
- When to Pause an Amazon Advertising Campaign
- Your Guide to Amazon Prime Day 2021
- The Dreaded Amazon Keyword Constriction
- Search Term Impression Share Reports in Amazon PPC
- How to Scale Your Amazon PPC Account
- How You Can Approach Seasonality in Amazon PPC
- Getting the Most Out of Amazon Reporting
- Amazon’s New Sponsored Display Audiences
- The Sponsored Display Double-Tap
- The Amazon PPC Checklist
- 10 Tips to Become a Great Amazon PPC Manager
- Getting the Most Out of Amazon PPC Management
- The ACOS Power Ratio for Amazon PPC
- Balancing Amazon PPC Optimization and Expansion
- 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It
- Hidden Amazon PPC Ratios
- Is Exact Match Always Best?
- 3 Questions to a Perfect Amazon Product Page
- The Trinity of Amazon PPC Revenue
- Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
- Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone
- Ad Badger’s Amazon SEO Guide Part 2: The Midgame
- Ad Badger’s Amazon SEO Guide Part 1: Getting Started
- A Look at Amazon’s New Sponsored Display Reports
- What Are Dayparting and Weekparting in Amazon PPC?
- Our Amazon PPC Wish List
- An End of Year Message from The PPC Den
- Thinking Strategically About Amazon Advertising
- How Keyword Dumping Ruins Your PPC Campaigns
- How to Become an Amazon Sponsored Display Master
- How and Why to Use Negatives in Amazon PPC
- Ramping Up For Cyber Monday & Black Friday with Data-Driven PPC Strategies
- Amazon’s New Sponsored Brands Reports
- Using Reverse ASIN on Your Own Product for New PPC Keywords
- Getting High Quality Product Reviews on Amazon
- The Podcast Turns 100
- How to Quickly Lower ACOS Using Bulk Operations
- How to Optimize Hundreds of Auto Campaigns at Once
- Prime Day Preparation: Capitalizing on the Most Important Days of the Year
- Keep Your Amazon Team on the Cutting Edge
- What do I do When a Keyword Doesn’t Convert?
- Hiring PPC Marketer (September 2020)
- How One Keyword Can Apply to Multiple Products
- Amazon Product Listing Optimization
- Common Questions About Amazon PPC Software
- Why Ad Badger? (What Our Customers Had to Say)
- Ad Badger Version 2 Launch: New Features
- Ad Badger Version 2 Launch: Why Is It Better?
- Rebuilding Ad Badger from the Ground Up
- 7 Habits of Highly Effective Amazon PPC-ers
- Boost Your SEO With High-Value Keywords
- Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns
- Much Ado About Budgets
- How to Get Over 100% Conversion Rates with Sponsored Display Ads
- New Launch Strategy for New Products: Skip the Auto?
- Amazon PPC Data Trends to Shape Your 2020 Strategy
- How Does Amazon PPC Work With Misspellings?
- Following Amazon’s Suggestions? The Mysterious Suggested Bid
- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)
- When You Should DIY Your PPC (And When You Shouldn’t)
- An Introduction to Targeting Options on the Amazon DSP
- Optimizing on a Hunch
- 5 Things You Don’t Know About Product Targeting
- Amazon PPC Stats During Covid-19 – April 2020
- Sponsored Brands Update: Now You Can Edit Creatives
- Amazon PPC Stats During Covid-19 – March 2020
- Seller Central Campaign Manager Is Moving to Amazon Ad Console in 2020
- Taking your Amazon Products & Campaigns Global: A Primer
- Best Practices for Selling on Amazon During Covid-19
- Principles and Mindset for Amazon Marketers During Coronavirus
- Coronavirus and Your Amazon PPC Campaigns
- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 2)
- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 1)
- Grow Your Amazon Campaigns With Demographics Data
- What Consumer Behavior Says About You: Amazon Brand Analytics
- How to Rise Lifetime Value with Market Basket Report
- Search Frequency Rank: How To Identify Most Important Keywords
- Long Tail Search Terms: The Amazon PPC Silent Killer
- ACOS: Amazon Platform Tax?
- 7 Tips to Get More Clicks on Amazon Ads
- Live Amazon PPC Campaign Audit
- Amazon PPC Keyword Research in 2020: RPSB Revisited
- New Year, New Badger: The 3 T’s of Amazon PPC
- Ad Badger’s Top Predictions for Amazon PPC in 2020
- 7 Bad PPC Habits to Kick in 2020 & 3 Good Ones to Start
- … And a Badger in a Pear Tree
- The PPC Tasks We Put On Our Project Management Tools
- A Data-Oriented Approach to Advertising in December
- Exploring Bid Change History in Sponsored Products
- The Wait is Over… Search Term Reports for Sponsored Brands Are Here
- See Your Search Terms Without Downloading a Report
- What to Do When It’s Time to Sell Your Amazon Business
- New Product Targeting Options for Sponsored Brand Ads
- Ramping Up for Cyber Monday and Black Friday with Data-Driven PPC Strategies
- The 6 Layers of Campaign Structure Complexity
- Amazon PPC Today vs. Yesterday: What’s Changed, What Hasn’t
- Listener Q&A: What Happens When You Go Out Of Stock?
- Make Your Best Keywords Better with Single Keyword Campaigns
- 6 Levels of Amazon PPC Mastery
- Say Hello to a New Sponsored Product Report
- Amazon Campaign Change History
- How to Advertise Commodity & Unique Products
- Amazon SEO– Bridging the Gap with PPC
- Amazon’s New Sponsored Display Ads (Beta)
- Listener Q&A: Optimizing Placement Settings
- The Problem with Optimizing Low-Converting Products (and How to Solve It)
- 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
- What to Expect from 30 Days of Running Amazon Ads
- Should You Segment Your Branded Keywords in Amazon Ads?
- Promoting Your Products with Amazon Coupons
- 3 Effective Ways to Optimize Amazon PPC Bids
- 4 Things Amazon PPC Does Better than Google & Facebook Ads
- Into the Great Unknown: Amazon DSP
- Increase Conversion Rates for Sponsored Brand Ads
- Clickfraud, Who to Hire, and More Common Amazon PPC Questions
- The No-Hype, All-Data Approach to Prime Day PPC
- Improving Your Account with Amazon Reports
- The Complete Guide to Self-Auditing Your Campaigns
- A Round-Table Discussion About Placement Settings
- My 5 Predictions for the Future of Amazon PPC
- The Importance of Indexation for Amazon PPC
- Click Through Rate (CTR) Rundown
- An Introduction To Bulk File Operations
- The Latest Sponsored Brand Ad Updates
- Defining Your PPC Goals & Setting ACOS Targets
- Making Sense of New to Brand Metrics
- Should You Bid on Competitors’ Branded Keywords
- Our Gripes About Amazon Sponsored Brand Ads
- Amazon Advertising Launch Strategy for New Products
- The Ultimate Amazon PPC Roadmap
- How to Scale Using PPC – A Case Study
- The Star-Crossed Lovers (Organic & Paid Traffic)
- Cranking Up Conversion Rates
- All Things Negative Keywords
- The Dreaded Amazon Data Reporting Delay
- What We Love About Amazon PPC
- First Look on New Bid Options in Amazon
- Dissenting Thoughts on PPC Budgets
- The Strangest, Most Popular PPC Strategy: The Keyword Dump
- Product Targeting – Into the Great Unknown
- Campaign Naming Systems
- Hitchhiker’s Guide to Sponsored Products (Part 2)
- Hitchhiker’s Guide to Sponsored Products (Part 1)
- Amazon PPC Advertising Stats
- The Advanced Basics of Amazon PPC
- Amazon’s New Product Targeting Features
- The Bid+ Conundrum
- Why We’re Living In The Golden Age of Amazon PPC
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