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How to Raise Lifetime Value with Market Basket Report
Much like grocery stores placing similar objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies Frequently Bought Together consumer trends.
This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value.
We’ll see you in the Badger Den.
Episode Highlights
- 02:20 Intro
- 05:14 What is Market Basket Analysis?
- 08:50 What is Market Basket Report?
- 15:14 6 steps to maximize data return from Market Basket Analysis
- 23:50 On Product Targeting campaigns
- 27:10 Farewell, Badger friends!
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Links & Resources
- CTR 101: Everything You Need to Know About Improving Your Click-Through Rate
- [Badger Bite #4] New Product Targeting Options For Sponsored Brand Ads
- How to Calculate Bid Adjustment by Placement
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
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