![Profit Reset on an Aggressive Amazon Brand: A Strategy Shift [The PPC Den Podcast]](https://www.adbadger.com/wp-content/uploads/2024/10/ep-Wordpress-Cover-1-1-1915x1080.png)
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In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of “Amazon wizardry.” Tune in for the story of the great profit reset.
We’ll see you in The PPC Den!
Episode Highlights
- 00:27 – Introduction
- 01:42 – Client strategy shift
- 03:37 – Growth vs. Profit
- 07:50 – Product-level focus
- 10:32 – Amazon net proceeds tools
- 18:43 – Campaign bid adjustments
- 24:12 – Profitability jump
- 29:34 – Next steps: strategic scaling
- 31:49 – When not to reset for profit
Links & Resources
- 🦡 GET AD BADGER ➡️
- ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR
- 5 Important Factors That Influence Amazon Ranking (Classic)
- Why Should You Rethink Your Approach to PPC on Amazon?
- How to develop a successful client relationship?
- What Amazon PPC Updates Do You Need for 2024?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Review all our show notes
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Michael Tejeda
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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