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Profit Reset on an Aggressive Amazon Brand: A Strategy Shift [The PPC Den Podcast]

Profit Reset on an Aggressive Amazon Brand: A Strategy Shift [The PPC Den Podcast]

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In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of “Amazon wizardry.” Tune in for the story of the great profit reset.

We’ll see you in The PPC Den!

Episode Highlights

  • 00:27 – Introduction
  • 01:42 – Client strategy shift
  • 03:37 – Growth vs. Profit
  • 07:50 – Product-level focus
  • 10:32 – Amazon net proceeds tools
  • 18:43 – Campaign bid adjustments
  • 24:12 – Profitability jump
  • 29:34 – Next steps: strategic scaling
  • 31:49 – When not to reset for profit

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Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Michael Tejeda
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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