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Should Amazon PPC Sellers Try a TikTok Shop?  [The PPC Den Podcast]

Should Amazon PPC Sellers Try a TikTok Shop? [The PPC Den Podcast]

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In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. 

SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Intro
  • 06:00  – TikTok Shop Overview
  • 08:46 – Starting TikTok Shop
  • 12:46 – Improving TikTok Content
  • 15:38 – Scaling TikTok Ads
  • 18:21 – Amazon Growth via TikTok
  • 22:05 – Creative Strategies on TikTok
  • 26:43 – TikTok Shop Results
  • 32:06 – Shopping Behavior Trends
  • 35:49 – Running TikTok Ads
  • 39:27 – Outro

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Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Mina Elias
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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