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Using Amazon DSP and AMC to Fully Understand the Customer Journey [The PPC Den Podcast]

Using Amazon DSP and AMC to Fully Understand the Customer Journey

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In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.

We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you’re ready to stop wasting budget and make every click count, this episode is your wake-up call.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Intro
  • 3:38 – Intro to Amazon Marketing Cloud
  • 4:25 – Understanding Attribution Models
  • 5:21 – Importance of Data with a Purpose
  • 7:01 – How AMC De-duplicates Attribution
  • 8:44 – Using SQL Queries with AMC Data
  • 11:30 – DSP’s Impact on Consumer Journey
  • 25:03 – Measuring DSP’s Incremental Sales Value

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Sam Lee
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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