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What is Amazon IPI Score? [The PPC Den Podcast]

What is Amazon IPI Score? [The PPC Den Podcast]

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Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Quick intro
  • 1:02 – Why the inventory score (IPI) matters
  • 2:27 – How inventory levels affect Amazon ads
  • 6:01 – What’s coming next in inventory management
  • 10:05 – What influences your inventory score
  • 15:24 – Tips for a better inventory score
  • 25:58 –  How good inventory helps your ads work better

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Blair Forrest
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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