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What is the SKU Economics Report and How It Boosts Amazon Ads? [The PPC Den Podcast]

What is the SKU Economics Report and How It Boosts Amazon Ads?

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In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon’s new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?

The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work.

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 – Introduction
  • 00:36 – Overview of the new SKU Economics Report tool
  • 3:03 – Amazon ad management roles
  • 7:17 – Impact of cash flow on ad strategies for brands
  • 9:00 – Amazon Fees and Profit Calculation
  • 18:09 – Identifying profitable and unprofitable products
  • 22:24 – Analyzing Total ACOS using the SKU Economics Report
  • 27:00 – Optimizing ad spend based on the report’s insights
  • 28:22 – Percentage of total fees
  • 30:00 – How to connect with Elizabeth

Links & Resources

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Elizabeth Greene
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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