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What should you do first when Amazon PPC sales drop?  [The PPC Den Podcast]

What should you do first when Amazon PPC sales drop? [The PPC Den Podcast]

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In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Why Down Months Happen
  • 1:57 –  Seller Panic Button: To Push or Not to Push
  • 5:03 – Utilizing Category Insights
  • 14:00 – Exploring Product Opportunity Explorer
  • 26:10 – Analyzing Brand Metrics for Performance Evaluation
  • 34:21 – Strategic Responses to Market Changes
  • 39:13 – Wrap-Up

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Mansour Norouzi
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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