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In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That’s the focus of this episode. We’ll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Introduction
- 00:10 – Series Kickoff: Amazon PPC Wasted Spend
- 00:47 – Defining Wasted Spend
- 01:26 – Understanding Conversion Rate and Its Importance
- 03:04 – Identifying and Analyzing Wasted Keywords
- 06:30 – Analyzing Search Term Reports
- 09:24 – Strategies to Minimize Non-Converting Spend
Links & Resources
- 🦡 GET AD BADGER ➡️
- How Does Conversion Rate Influence ACOS On Amazon?
- How To Align Team Goals Using Amazon PPC Data Tools?
- What Should You Do First When Amazon PPC Sales Drop?
- How To Achieve Low ACOS With Negative Keywords?
- How Do Technical And Creative Strategies Work Together In Amazon PPC?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Review all our show notes
Negative Keyword Target Nightly Hunt
This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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