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What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies [The PPC Den Podcast]

What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

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Want to know what really goes on behind the scenes in Amazon brand management?

Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money.

Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills!

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00  – Intro
  • 2:01 – Balancing SOPs/Creativity
  • 5:01- Client Expectations Tips
  • 10:01- Spotting Ad Mistakes
  • 15:01- Scaling Ad Spend
  • 20:01- Unbranded Traffic Wins
  • 25:01- Holistic Brand View
  • 30:01 – Good vs. Great Managers
  • 35:01 – Leadership and Teams
  • 40:01 – Summit Recap and Closing

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Josh Rawe
  • Guest Co-Host: Brady Tieland
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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