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Why Should You Rethink Your Approach to PPC on Amazon? [The PPC Den Podcast]

Why Should You Rethink Your Approach to PPC on Amazon?

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In today’s episode of the PPC Den Podcast, Michael’s guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Guest Introduction: Michael Tejeda
  • 2:20 – Client Management Insights
  • 3:01 – Deep Dive into Marketing Strategy
  • 6:04 – The Role of Audits
  • 7:14 – Understanding Client Needs
  • 8:58 –  How do FBA fee changes affect PPC strategies
  • 10:57 – Managing Product Profitability
  • 13:10 – Strategy and Client Communication
  • 15:07- Key insights

Links & Resources

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Michael Tejeda
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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