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Can Agencies Serve as Teachers in Amazon Selling? [The PPC Den Podcast]

Can Agencies Serve as Teachers in Amazon Selling?

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Wondering why some Amazon sellers do really well and others don’t? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it’s better to handle your ads on your own, use software, or work with an agency.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 – Introduction
  • 2:19 – 2024’s balance and marketing myopia?
  • 7:38 – Now harder for solo Amazon sellers?
  • 11:40 – Focus on financial literacy
  • 17:01 – Michael’s view: Amazon ad forecast for brands
  • 20:00 – Steps for better Amazon performance
  • 23:44 – Should advance Amazon entrepreneurs improve skills?
  • 28:17 – Back to basics
  • 32:35 – SOP issues
  • 37:48 – Destaney’s book recommendation

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.
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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Destaney Wishon
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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