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How Do I Manage Amazon PPC to Make Quarter 4 Way Easier? [The PPC Den Podcast]

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In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out…

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 Intro
  • 01:33 Intro of Alfredo Roselli
  • 02:37 What to do after Black Friday, Cyber Monday
  • 03:39 Tip #1: Be sure you have your targeting ads on
  • 04:51 Tip #2: Have “gifting” keyword
  • 06:17 Tip #3: We should never be budget-capped
  • 07:12 Tip #4: Don’t miss out on opportunities
  • 08:16 Historic data after Black Friday, Cyber Monday
  • 09:38 Tip #5: Normal good PPC optimization – Expected Value Evan
  • 11:34 What to do with the historic data at hand?
  • 13:33 What does your Optimation cadence look like?
  • 18:07 General Tips on Quarter 4 Conversion Rate summarized
  • 20:07 “Burnout Barry” – tired of Amazon PPC 
  • 25:32 “Mad Max” – Amazon PPC day trader
  • 30:22 Summary and Outro

If you like what you hear, leave us a video review! We might share it on the show.

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator: Myreen Garcia Sejalbo
  • Video and Audio Editor: Pedro Moreno
  • Graphic Designer: Karolina Facchin
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