Amazon DSP Campaign Setup Made Easy: A Complete Guide
Want to supercharge your Amazon advertising? Let’s talk about Amazon Demand-Side Platform (DSP). It’s a tool that lets you run …
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How Do I Set Up My Amazon Author Central Profile?
Meet Amazon Author Central—your secret weapon for taking control of your author brand and amping up your book sales. With …
How Many Keywords Should You Have Per Amazon Ad Group?
When creating and structuring your campaigns, determining how many keywords should be in your ad group may not be at …
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What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies [The PPC Den Podcast]
SUBSCRIBE Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh …
What are Amazon affiliate links?
So, you’ve seen it on TikTok or YouTube—people raving about their latest Amazon finds and making money in the process. …
Break-Even ACoS Formula for Amazon PPC
A break-even point is important to know for any business. Regarding your Amazon store, it’s important to know your break-even …
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Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet [The PPC Den Podcast]
SUBSCRIBE You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break… In this episode, Michael and …
What Are Amazon PPC Negative Keywords? (2024 update)
Negative Keywords are the words or phrases that prevent your ad from appearing on an Amazon SERP (Search Engine Results Page) when those terms are in a customer’s search query. In other words, you would use a Negative Keyword to tell Amazon when you don’t want your ad to show.