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Listener Q&A: Optimizing Placement Settings
On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den!
Episode Highlights
- 3:45 Listener Adam’s question – does it apply to you?
- 7:15 How mobile bids, desktop bids, and modifiers all work together
- 9:40 A real example from Stephen
- 11:35 Funnel your spend to your biggest bread-winners
- 13:55 A simple, proven formula for your bid modifiers
- 16:30 How much to increase your top-of-search modifier
- 17:18 Calculating your product-page modifier
- 18:20 Decrease your rest-of-search to balance traffic
- 21:10 Online bid calculator coming soon
- 21:50 What if your keywords perform differently in each ad placement?
- 23:25 An experimental solution
- 26:30 The optimization principle has outpaced the platform
- 27:46 One last thing to watch out for…
- 29:42 Check out our Ad Badger PPC optimization tool
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Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
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- Amazon’s Marketing Stream Explained: A Technical Breakdown
- What We Wish You Knew About Amazon PPC in 2022
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- Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
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- 10 Steps to Maximize Amazon FBA Inventory Limits
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