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A Data-Oriented Approach to Advertising in December
On today’s episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den!
Episode Highlights
- 4:37 Seth’s RPSB question
- 7:10 What do you do if RPSB isn’t working?
- 9:15 Confirm that it’s an anomaly
- 11:05 Amazon rewards campaigns with momentum
- 14:33 How our data works
- 16:45 December is bigger than Cyber Weekend
- 20:22 Does every day have the same performance?
- 22:50 An average yet strong first week
- 25:05 Holiday mania happens from December 10 -21
- 28:05 Strategies to capitalize on the pre-Christmas craze
- 30:45 The trailing, final week of December
- 32:30 A December week-by-week playbook
- 33:42 The 2 most important days of December
Watch Mike & Stephen on YouTube
Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
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- Amazon’s Marketing Stream Explained: A Technical Breakdown
- What We Wish You Knew About Amazon PPC in 2022
- Amazon Key Metrics: What Do I Track & How Do I Influence It?
- Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
- What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?
- What Ad Metrics Should I Track Weekly for Amazon?
- 10 Steps to Maximize Amazon FBA Inventory Limits
- How You Answer This Question Determines Your Amazon PPC Skill
- How to Send Google Ads Traffic to Your Amazon Listing (Classic)
- How Ad Badger Reduced ACOS from 45% to 35% in Two Weeks
- How Do I Make Excellent Amazon Sponsored Display Videos on a Budget?
- Why No One Watched Your Amazon Sponsored Brand Videos & How to Fix It
- How Do I Perfect My Amazon Inventory Management?
- How do I Use Amazon Ad’s Console Export Feature?
- How do I get started with Amazon DSP?
- Why Amazon’s Search Query Performance Dashboard is Awesome
- Common Mistakes with Amazon Product Listings and How to Avoid Them
- Which Non-PPC Skills Make You Better at PPC?
- New Keyword Research Approach: Gain New Clients for Amazon PPC
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
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- Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
- Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
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