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7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)
Welcome to 2020! On today’s episode, Mike and Stephen break down 7 bad PPC habits that’ll hold your account back during the new year. To give it a fun twist, we’ve paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den!
Episode Highlights
- 4:13 Sloth — Being lazy with bid optimizations
- 8:31 Lust — Fantasizing about quick success
- 13:03 Gluttony — Casting your net too wide
- 15:44 Greed —Being too aggressive with unclear goals
- 18:30 Avoiding selfish community building
- 22:45 Wrath — Hate-watching competitors
- 24:28 Envy — Overspending to get what someone else has
- 26:30 Pride — Thinking you know everything
Watch Mike & Stephen on YouTube
Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
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- Amazon’s Marketing Stream Explained: A Technical Breakdown
- What We Wish You Knew About Amazon PPC in 2022
- Amazon Key Metrics: What Do I Track & How Do I Influence It?
- Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
- What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?
- What Ad Metrics Should I Track Weekly for Amazon?
- 10 Steps to Maximize Amazon FBA Inventory Limits
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- How to Send Google Ads Traffic to Your Amazon Listing (Classic)
- How Ad Badger Reduced ACOS from 45% to 35% in Two Weeks
- How Do I Make Excellent Amazon Sponsored Display Videos on a Budget?
- Why No One Watched Your Amazon Sponsored Brand Videos & How to Fix It
- How Do I Perfect My Amazon Inventory Management?
- How do I Use Amazon Ad’s Console Export Feature?
- How do I get started with Amazon DSP?
- Why Amazon’s Search Query Performance Dashboard is Awesome
- Common Mistakes with Amazon Product Listings and How to Avoid Them
- Which Non-PPC Skills Make You Better at PPC?
- New Keyword Research Approach: Gain New Clients for Amazon PPC
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
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- Who to Hire for Your Amazon Growth Team
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- A Case for Segmenting Branded Keywords in Amazon PPC
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- An End of Year Message from The PPC Den
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- Amazon PPC Data Trends to Shape Your 2020 Strategy
- How Does Amazon PPC Work With Misspellings?
- Following Amazon’s Suggestions? The Mysterious Suggested Bid
- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)
- When You Should DIY Your PPC (And When You Shouldn’t)
- An Introduction to Targeting Options on the Amazon DSP
- Optimizing on a Hunch
- 5 Things You Don’t Know About Product Targeting
- Amazon PPC Stats During Covid-19 – April 2020
- Sponsored Brands Update: Now You Can Edit Creatives
- Amazon PPC Stats During Covid-19 – March 2020
- Seller Central Campaign Manager Is Moving to Amazon Ad Console in 2020
- Taking your Amazon Products & Campaigns Global: A Primer
- Best Practices for Selling on Amazon During Covid-19
- Principles and Mindset for Amazon Marketers During Coronavirus
- Coronavirus and Your Amazon PPC Campaigns
- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 2)
- How to Incorporate “Adjust Bids by Placement” Into Your Keywords Bids (Part 1)
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