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ACoS: Amazon Platform Tax?
Dear Badger,
Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway?
What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality?
Please help!
Yours truly,
ACoS Skeptic #98*
This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count.
Thanks for tuning in! We’ll see you in the badger den.
Please note: These questions are paraphrased and the identity of the member is concealed.
Episode Highlights
- 00:00 Intro & Topic Overview
- 08:57 What to do if all your profitable keywords are branded
- 18:07 What to do if struggling with ACoS unbranded searches
- 25:35 How to Segment TOFU- BOFU- MOFU
- 30:44 What to do if you have limited ad spend budget
- 36:45 See you in the badger den!
Watch Mike & Stephen on YouTube
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Links & Resources
- Ep 40 – Should You Segment Your Branded Keywords In Amazon Ads?
- Ep 22 – Should You Bid on Branded Keywords?
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
If you missed them, check out our previous episodes of The PPC Den Podcast:
- How Do I Create Data-Driven Product Pages on Amazon?
- Amazon’s Marketing Stream Explained: A Technical Breakdown
- What We Wish You Knew About Amazon PPC in 2022
- Amazon Key Metrics: What Do I Track & How Do I Influence It?
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- 10 Steps to Maximize Amazon FBA Inventory Limits
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- How to Send Google Ads Traffic to Your Amazon Listing (Classic)
- How Ad Badger Reduced ACOS from 45% to 35% in Two Weeks
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- Which Non-PPC Skills Make You Better at PPC?
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