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It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.
Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide
- 2:18 – Intro
- 5:20 – Inspiration behind evergreen strategies for PPC
- 8:30 – Evergreen campaign creation strategy
- 11:17 – The “Protect” Strategy
- 18:20 – The “Conquer” Method
- 22:21 – The “Rank” Approach
- 26:06 – The “Dominate” Strategy
- 32:18 – The “Discover” Campaigns
- 41:23 – Connect with us
Links & Resources
- 🦡 GET AD BADGER ➡️
- Where to find Noemi, ScaleWave.io
- Wizards of Ecom Podcast
- Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
- Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
- What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Get the Evergreen Campaign Creation Strategy Guide
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Noemi Bolojan
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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