Amazon PPC Education Archives

Market Basket Report: Use Paid Traffic to Gain Organic Traffic

May 15, 2024February 26, 2020 by Nancy Lili Gonzalez

A couple of weeks ago, I went into a grocery store to buy my mom flowers for Valentine’s Day. Flowers …

September 8, 2023February 26, 2020 by Nancy Lili Gonzalez

SUBSCRIBE How to Raise Lifetime Value with Market Basket Report Much like grocery stores placing similar objects near each other …

May 13, 2024February 19, 2020 by Nancy Lili Gonzalez

Welcome to the first part in a series of four articles all about Amazon Advertising Brand Analytics! Coming posts will …

September 7, 2023February 19, 2020 by Nancy Lili Gonzalez

SUBSCRIBE Search Frequency Rank: How to Identify Most Important Keywords You requested it, so we created it. Welcome to the …

May 13, 2024February 12, 2020 by Nancy Lili Gonzalez

Long tail searches kill Amazon PPC campaigns every day. You may follow the most commonly known best practices for maintaining …

September 7, 2023February 12, 2020 by Nancy Lili Gonzalez

SUBSCRIBE Long Tail Search Terms: The Amazon PPC Silent Killer Beware the Amazon PPC silent killer. It lurks in the …

May 13, 2024February 5, 2020 by Nancy Lili Gonzalez

We recently received an interesting query in a forum of our Amazon PPC Academy. Here is a paraphrased and anonymized …

September 8, 2023February 5, 2020 by Nancy Lili Gonzalez

SUBSCRIBE ACoS: Amazon Platform Tax? Dear Badger, Are my ads stealing revenue from my organic search? Do I need to …

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